Effort: "Courtyard Hits 300."
Agencies: Cohn & Wolfe, Atlanta, for promotion and publicity; Lowe & Partners/SMS, New York, for advertising.
Twist: To celebrate the opening of its 300th location, Courtyard by Marriott uses baseball season to draw attention to the 13-year-old hotel chain's extensive U.S. locations. The chain will track the best hitters in Major League Baseball each week through July 7, recognizing one top hitter at midseason. An online trivia contest offers weekly prizes including an expenses-paid trip to see a baseball game, with a major donation being made to the Children's Health Fund. Baseball star Don Mattingly serves as promotion spokesman.
Vital statistics: Players' statistics will be tracked on a Web site (www.courtyard.com) through early July. The competition will also be touted on the Internet, via radio and print ads, and at point of purchase where players' progress will be tracked at the hotels' front desks. In-room promotion materials support the under-$1 million effort.
Kate Fitzgerald edits Events & Promotions. Reach us by fax at (312) 649-5331 or e-mail address K8FITZ@aol.com.