Effort: Naya Takes You to the Edge Sweepstakes
Agency: Andover Marketing, Fairfield, Conn.
Twist: Helping consumers make the connection between its brand and the origin of its bottled water products, Naya this spring launches its first sweepstakes offering adventure trips to the water's source at the "western edge" of Canada. Winners will receive an expenses-paid adventure trip for two including sea kayaking, hiking and cycling in western Canada.
Vital statistics: Entry forms will be available on all Naya water bottle labels and also through a toll-free telephone number. Eight grand prizes will be awarded. The promotion runs April through June with in-store support.
Kate Fitzgerald edits Events & Promotions. Reach her by fax at (312) 649-5331 or e-mail address K8FITZ@aol.com.