Effort: Snickers Kick Center
Agency: Gordon C. James Public Relations, Phoenix
Twist: To build awareness of its title sponsorship of the Snickers U.S. Youth Soccer National Championship, Snickers developed the traveling Kick Center, a free interactive product marketing and sampling event drawing thousands at high-traffic public areas.
Kids' soccer ball kicks are measured by radar in free competitions to win prizes at regional tournaments, with entertainment and thousands of Snickers bars given away.
Vital statistics: The Snickers Kick Center visited Salt Lake City; Erie, Pa.; Rockford, Ill.; and Greensboro, N.C., this year, where regional tournaments were held. The final event takes place July 30 in Phoenix at the championship game.
Ms. Fitzgerald edits Events & Promotions. Reach us by fax at (312) 649-5331 or e-mail address K8FITZ@aol.com.