EVENTS & PROMOTIONS: SAMSUNG JOINS OLYMPICS' TOP SPONSOR ROSTER

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Samsung Electronics Co. signed with the International Olympic Committee to be wireless communications sponsor for The Olympic Partners IV. The agreement makes Samsung the official worldwide wireless sponsor for the 1998 Winter Games in Nagano, Japan, and 2000 Summer Games in Sydney. Samsung is the 11th company to make an estimated $45 million commitment to be a TOP sponsor.

Synergy Group, Chicago, offers "Promotional Planning for Professionals," a series of one-day seminars for brand marketing executives. Contact: (312) 214-4520.

Budget Rent a Car Corp. this month promotes one of the world's largest car washes at all its locations worldwide. Nearly 8,000 Budget employees will pitch in June 7 to wash local citizens' cars for charity in the second annual event benefiting Give Kids the World. Budget is a founding sponsor of the organization. The cause-related promotion is handled in-house.

The Gap's Old Navy is sponsoring two cars in the Indy Racing League. The Old Navy Racing Team, consisting of drivers Vincenzo Sospiri and Fermin Velez, was to debut in the Indianapolis 500 and will appear in subsequent IRL races through

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