EVENTS &PROMOTIONS: SMIRNOFF'S TWIST: GRANDMET'S VODKA BRAND IS ANTICIPATING THE DECEMBER DEBUT OF "TOMORROW NEVER DIES." SMIRNOFF VODKA STIRS TIE-IN WITH NEW JAMES BOND MOVIE

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Marketer: Grand Metropolitan.

Effort: Smirnoff vodka tie-in to "Tomorrow Never Dies," the latest James Bond film, opening Dec. 19.

Agencies: Kobin Enterprises, Lowe & Partners/SMS and Y&R Advertising, all New York.

Twist: Grand Met is playing off a longtime link between the Russian vodka and 007-Smirnoff has appeared in Bond movies since 1962's "Dr. No"-for a $7 million holiday promotion, its largest ever.

Vital statistics: Along with point-of-purchase support, GrandMet is running print and outdoor ads featuring lemon rinds spelling out "007" in a martini. GrandMet also is hosting theme parties in different cities plus a sweepstakes. The grand prize: a European vacation.

Kate Fitzgerald edits Events & Promotions. Reach her by fax at (312) 649-5331 or

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