×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

EVENTS & PROMOTIONS;SPONSORQUEST;ON A ROLL;PHILIP SLOAN

Published on .

Philip Sloan set up a sports and event marketing department last year at ad agency Mullen, Wenham, Mass., creating event marketing and sponsorship opportunities for clients. Technology client EMC Corp. sponsors its first golf tournament this year.

Age: 39

Title: Director, sports and event marketing

Goal: Developing events, in addition to ads, for clients to sponsor as part of brand efforts.

Insight: Japanese ad agencies are event marketing masters. U.S. agencies have untapped opportunities.

Tip: Events can deepen relationships with ad clients.

Prediction: Tennis will resurge from its downturn.

Key to success: Contacts, contacts, contacts.

Most Popular
In this article: