EVENTS & PROMOTIONS;SPONSORQUEST;COLLEGE ELECTS TO TIE INTO GOP CONVENTION

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Election '96 Summer Program in Politics & Media at the University of California, San Diego, is rallying sponsors for its political education event for high school students, set for July 21 to Aug. 17. Included: on-site and in-program presence in print, broadcast and online student coverage of electoral process events, culminating in the Republican National Convention. Cost: $13,500 to $48,500. Catalyst Marketing coordinates. Contact: (619) 792-9934.

Children's Grand Prix of Minnesota is revving up sponsors for its inaugural professional auto race on the streets of Minneapolis, slated for July 6 and 7. Organizers expect the event to attract 100,000 spectators. Cable TV will also cover. Included: on-site brand presence and product sampling. Cost: $5,000 to $300,000. Contact: (612) 672-9686.

New York Racing Association, Jamaica, N.Y., seeks sponsors for its horse racing series this May though October, drawing 1.5 million spectators and including the Belmont Stakes June 8. Numerous venues for sponsorship are available including title rights to several events. Cost: $10,000 to $350,000. Contact: (718) 641-4700, ext. 3465.

Quick Chek New Jersey Festival of Ballooning lifts off with sponsors at its 14th annual event, with more than 135,000 spectators in Reading, N.J. Included: on-site and in-event presence. Cost: $15,000 to $95,000. Onboard: PruCare, Labatt's Rolling Rock beer and TotalTel. Promo 1, West Caldwell, N.J., coordinates. Contact: (201) 882-5464.

New York Music Festival is booting up sponsors for its Global Internet Gathering slated for July 14 to 20, consisting of both local music events and the live cybercast of major music concerts. Centered at New York clubs and wired to a World Wide Web site (http://www.thegig.com), sponsorship includes in-event and on-site presence. Cost: $10,000 to $250,000. Onboard: Apple Computer. Impact Entertainment Group, Port Washington, N.Y., coordinates. Contact: (516) 944-0901.

Really Useful Co., New York, is auditioning sponsors for the New York performance and the theatrical tour of Andrew Lloyd Webber's hit "Sunset Boulevard," beginning in June. Cost: $25,000 to $500,000. J.M. Erlick Inc. coordinates. Contact: (212) 418-7372.

Kate Fitzgerald coordinates Events & Promotions. Reach us by fax at (312) 649-5331 or e-mail address K8FITZ@aol.com.

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