EVENTS & PROMOTIONS;SPONSORQUEST;HADES HAUNTED HOUSE SCARING UP PARTNERS

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Hades Haunted House, Villa Park, Ill., billed as the nation's largest haunted house, is scaring up sponsors for its annual event, expected to draw more than 70,000 from Oct. 10-31. Product marketing, sampling and integrated marketing opportunities are available from $2,500-$25,000. Sponsors include Pepsi-Cola Co., Taco Bell and Sears Funtronics. Radio station Q101, Chicago, coordinates. Contact: (312) 245-1260.

March for Parks seeks sponsors for its eighth annual nationwide event raising awareness and funds for parks and open spaces, to be held on April 18-22 through the National Parks & Conservation Association. Up to 1,500 marches are expected in the upcoming event, with integrated marketing, sampling and promotion opportunities. Cost: $85,000. Resource One, Ann Arbor, Mich., coordinates. Contact: (313) 998-0051.

Perfect Prom '97 is preparing for its nationwide program centered on safe and sober proms beginning in February, targeting 12,000 high- school events. Sponsorships include participation within "Be Safe, Be Smart, Be Sober" program materials plus product sampling opportunities of up to 1 million units. Cost: $49,500. Studentaware Communications, Newberry, Fla., coordinates. Contact: (800) 443-3322.

The Dad Vail Regatta, the world's largest collegiate rowing event, seeks one multiyear title sponsor for its annual event slated for May 9-11 on Pennsylvania's Schuylkill River. The event draws 3,500 athletes from 100 schools and more than 75,000 spectators. Sports & Entertainment Strategies, Philadelphia, coordinates. Contact: (215) 985-4450.

Hostelling International, Sausalito, Calif., wants to team with sponsors for its national travel club program targeting more than 270,000 travelers worldwide, most of whom are under age 30. Sponsorship includes on-site and in-program presence at costs ranging from $10,000-$75,000. Contact: (415) 332-7521.

Senior Lifestyle Expo, Westmont, Ill., is rounding up sponsors for its second annual educational and entertainment event slated for May 15-16. More than 5,000 senior citizens and caregivers are expected to attend; sponsorship includes on-site presence and product marketing. Cost: Up to $30,000. Contact: (312) 670-EXPO.M

Kate Fitzgerald edits Events & Promotions. Reach us by fax at (312) 649-5331 or e-mail address K8FITZ@aol.com.

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