Passport '96, the fashion and theater show of Macy's West, San Francisco, is taking on sponsors for its 14th annual event to benefit California AIDS organizations. Scheduled for Sept. 19 and 20 in San Francisco and Sept. 28 in Los Angeles, the integrated multimedia event reaches 300,000 consumers through on-site and in-store efforts. Cost: $10,000 to $100,000. On board: Los Angeles Times, American Express Co., Swatch Watch USA and Levi Strauss & Co. Contact: (415) 393-3459.
Slide N Ride Festival, a national learn-to-snowboard program at major ski resorts, seeks sponsors for its third annual run in the 1996-97 season, targeting active youths and adults between 16 and 36 years old. Included: on-site and in-program sponsorships. Cost: $5,000 to $25,000; presenting sponsorships, $75,000. Fuse Integrated Sports Marketing, Burlington, Vt., coordinates. Contact: (802) 864-7123.
USA Triathlon, the national governing body for the new Olympic sport debuting at the 2000 Games in Sydney, wants to team up with sponsors for its national team and grass-roots sanctioned events. Targeting more than 70,000 USA Triathlon members, the program includes 600 sanctioned races annually with on-site presence, product sampling and promotion plus team uniforms available for sponsorship. Cost: $10,000 and up. On board: Timex Corp., GT Bicycles and Polar. Pacific Sports, Monrovia, Calif., coordinates. Contact: (909) 397-5662.
Washington (D.C.) Bridal Showcase wants to tie the knot with sponsors for five major shows drawing thousands of women, ages 18 to 34. Sponsorship includes on-site promotion, exhibit space and multimedia promotion at costs ranging from $2,500 to $7,500. On board: Elegant Bride, Giant Food Stores and Marlo Furniture Stores. Showcase Productions, Fairfax, Va., coordinates. Contact: (703) 425-1127.
Kate Fitzgerald coordinates Events & Promotions. Reach us by fax at (312) 649-5331 or e-mail address K8FITZ@aol.com.