×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

EVENTS & PROMOTIONS;SPONSORQUEST;MUSTANGS, CAMAROS GEAR UP FOR RACE SERIES

Published on .

Trans-Am Series roars into its 31st season of up to 16 races slated for tracks and streets, beginning next February. The races among Mustangs and Camaros only will be televised on cable's TNN, as stand-alone events and in conjunction with Nascar Winston Cup and PPG Indy Car World Series events. Cost: $50,000 to $1 million. On board: Goodyear Tire & Rubber Co., Pepsi-Cola Co. and Ford Motor Co. SCCA Pro Racing, Englewood, Colo., coordinates. Contact: (303) 694-7223.

El Nuevo Herald Copa Latina is fielding sponsors for the 1997 soccer festival and tournament, now expanding to Texas, New York and California, in addition to Florida where its fourth annual tournament last February drew 35,000 enthusiasts. Included: on-site product sampling and promotion plus retail tie-ins with media coverage. Cost: $7,500 to $150,000. On board: El Nuevo Herald and Adidas. Soccer Marketing & Promotions, Miami, coordinates. Contact: (305) 669-0101.

Los Angeles Garden Show is cultivating sponsors for its second annual consumer event, Oct. 23 to 27 at the Arboretum of Los Angeles County in Arcadia, Calif. Expected to draw more than 40,000 this year, the show offers opportunities for a wide array of marketers to display and sample products, with local media and Internet presence. Cost: $40,000 to $50,000. Robinson's-May Department Stores is a returning sponsor. The Los Angeles Times coordinates. Contact: (213) 237-3039.

Workout for Hope is shaping up sponsors for its ninth annual national fitness event in 76 cities next April on behalf of City of Hope, Duarte, Calif. Targeting more than 121,000 mostly female consumers at recreation and fitness venues, the promotion stretches over six months and includes on-site product promotion, sampling and integrated media packages. Cost: $75,000 to $250,000. On board: Shape and Reebok International. Contact: (401) 454-0780.

Speed Zone, Harrisburg, Pa., wants to launch sponsors on its indoor go-cart track drawing 50,000 visitors annually. The fast-growing leisure sport targets males ages 18 to 34. Expanding beyond its home base, Speed Zone sponsorship offers on-track, on-vehicle, in-event and Internet tie-ins. Cost: $1,500 to $10,000. On board: McDonald's Corp. TS Media USA coordinates. Contact: (717) 938-3284.M

Kate Fitzgerald edits Events & Promotions. Reach us by fax at (312) 649-5331 or e-mail address K8FITZ@aol.com.

Most Popular
In this article: