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EVENTS & PROMOTIONS;SPONSORQUEST;PYRAMID AIMS TO PIQUE INTEREST IN SPORTS ARENA

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The Pyramid, Long Beach, Calif., seeks a title sponsor for the recently completed arena at California State University, home to a wide array of sporting and other Los Angeles area events. Cost: $5.5 million for perpetuity; partnering options available. Dan Klosterman Communications coordinates. Contact: (310) 421-4893.

USA Company Golf Challenge is lining up sponsors for its tournament series to determine the best corporate foursome in the U.S. Sponsors will be included in USA Today's advertising for the series, plus on-site and interactive presence at 12 national events involving more than 1,200 executives this fall. Cost: $25,000 to $150,000. On board: USA Today, Palm Beach Co. and PGA National Resort & Spa. Golden Bear International, North Palm Beach, Fla., coordinates. Contact: (407) 626-5999, ext. 233.

Diversity '96, a concert celebration for New York's affluent lesbian and gay population, is enlisting sponsors for its second annual event Oct. 11 in honor of National Coming Out Day. Included: in-event promotion, signage and corporate greeters. Cost: $2,500 to $20,000 (title). Bandshell Productions, Brooklyn, coordinates. Contact: (718) 768-6918.

International Junior Golf Tour, Hilton Head, S.C., is warming up sponsors for its second annual national tournament for players ages 12 to 19, between October and May. Included: in-program and grass-roots promotion and education programs. Cost: $10,000 to $50,000. Contact: (803) 785-4580.

SportsJam '96, Boston, seeks sponsors for its consumer event allowing participation in basketball, baseball, football, hockey and soccer, plus demonstrations of many other sports. Included: in-event presence at various levels. Cost: $5,000 to $60,000. American Radio Systems coordinates. Contact: (617) 236-6883.

National Black Expo, Chicago, wants to sign title and co-sponsors for its event Sept. 14 and 15 at Jefferson Convention Center, Birmingham, Ala., targeting African-American consumers. Included: product sampling, promotion and couponing. Cost: $6,000 to $12,000. Contact: (312) 949-9440.M

Kate Fitzgerald edits Events & Promotions. Reach us by fax at (312) 649-5331 or e-mail address K8FITZ@aol.com.

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