EVENTS & PROMOTIONS;SPONSORQUEST;RIVERBOATS STEAM TO 127TH ANNUAL RACE

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Great American Steamboat Race, New Orleans, wants to churn up sponsors for its 127th annual 11-day race between the historic steamships Mississippi Queen and Delta Queen, beginning June 23 in New Orleans and ending July 4 in St. Louis. Included: charter of either or both boats, and in-event presence at gala events and ports, reaching more than 500,000 specatators. Cost: $300,000 to $2.8 million. Sound Performance Improvement, Mamaroneck, N.Y., coordinates. Contact: (914) 834-0161.

Sports Authority Fast Serve Challenge wants to win sponsors for a series of eight amateur tennis challenges taking place at Sports Authority sporting goods outlets in eight major U.S. markets this June and July. Included: on-site presence, product promotion and sampling. Cost: $15,000 to $40,000. On board: Nike, Tennis, Gamma Racquet Sports and Penn balls. Tennis Events, New York, coordinates. Contact: (212) 789-3015.

1996 Portland (Ore.) Rose Festival Million Dollar Shoot-out, an amateur golf event slated for June 20 to 24 amid the city's largest annual event, wants to tee off with sponsors. Included: on-site product sampling and sales plus media and retail tie-ins. Cost: $250 to $15,000. Northwest Golf Promotions coordinates. Contact: (503) 253-3455.

Myrtle Beach (S.C.) Grand Prix Theme Parks is drafting sponsors for the first annual "extreme games" summerlong multisport event, with competitions slated July 21 and Aug. 11. Included: on-site and in-event presence with local cable TV coverage targeting up to 50,000 consumers. Cost: $5,000 to $20,000. Group Five Sales, Charlotte, N.C., coordinates. Contact: (704) 547-0683.

Saratoga Race Course, Saratoga Springs, N.Y., wants to ride with sponsors for its thoroughbred horse racing season from July 26 to Sept. 2, boasting the highest daily attendance of any U.S. equestrian racetrack. Available: title sponsorship of Promotional Giveaway Days, targeting 45,000 consumers plus multiple in-event opportunities. Cost: $45,000. New York Racing Association, Jamacia, N.Y., coordinates. Contact: (718) 641-4700, ext. 3465.

Kate Fitzgerald coordinates Events & Promotions. Reach us by fax at (312) 649-5331 or e-mail address K8FITZ@aol.com.

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