EVENTS & PROMOTIONS: SPRINT HAS 100 MILLION REASONS TO TOUT ITS PREPAID FONCARDS

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Marketer: Sprint Corp., Kansas City, Mo.

Effort: Sprint's 100 Millionth Prepaid Calling Card. Next month, Sprint will place its 100 millionth Foncard in the marketplace, five years after the product's launch. Sprint will produce a limited-edition collectible Spree brand prepaid Foncard in 24-karat gold, with a special message recorded by Sprint ad spokeswoman Candice Bergen. Spree prepaid cards sold at retail outlets nationwide during this period will carry a logo commemorating the 100 million milestone.

Twist: Spree Prepaid Foncards have become widely used consumer tools in recent years sold through retail outlets; Sprint separately offers its Sprint brand prepaid Foncards to brand marketers for promotions. Next month, Sprint launches a Spree Prepaid Foncard tie-in to MCA/Universal Studios' film "Dante's Peak." Seasonal Spree promotions follow later this year, including tie-ins to the National Football League and Nascar.

Agencies: Bernstein-Rein for Spree; Valentine-McCormick Ligibel for Sprint's brand marketer promotional Foncard.

Kate Fitzgerald edits Events & Promotions. Reach us by fax at (312) 649-5331 or

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