Fifty-Plus Expo, New York, is lining up sponsors for its fifth annual event set for April 13 and 14 in Manhattan, expected to draw up to 15,000 affluent consumers over age 50. Included: participation in integrated media programs surrounding seminars, workshops and personalized product services throughout the event. Cost: $10,000 to $50,000. On board: Kemper Funds, Johnson & Johnson and The Gap. Contact: (212) 631-7547.
Mandalay Entertainment's live attractions group headed by Peter Guber is auditioning major corporations for long-term sponsor roles in a series of original stage shows. Its first production, titled "That's Christmas!" debuts Nov. 26 in Chicago. Included: media exposure, on-site presence and product sampling. Cost: $50,000 to $250,000. On board: Hilton Hotels Corp., American Airlines and Water Tower Place. Contact: (212) 833-6121.
Woodrow Wilson House, Washington, seeks sponsors for its life-style exhibit of the fashion and style of President Wilson and his wife, Edith Bolling Wilson. The exhibit will be unveiled next March and be open to the public through July. Included: participation in educational, entertainment and fashion design programs. Cost: $20,000 (title). Contact: (202) 387-4062.
Virginia Beach Shamrock Sportsfest, a multi-event race qualifying runners for international competitions, is rounding up sponsors for its 25th anniversary outing. The competition is expected to attract thousands of runners and spectators March 15. Included: product promotion and marketing via a variety of events surrounding the race including expos. Cost: $75,000 (presenting). Barker Campbell & Farley, Virginia Beach, Va., coordinates. Contact: (802) 497-4811, ext. 146.M
Kate Fitzgerald edits Events & Promotions. Reach us by fax at (312) 649-5331 or e-mail address K8FITZ@aol.com.