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Evita boutiques

Published on .

Estee Lauder USA is teaming up with Bloomingdale's to promote the glamour of Evita Peron in Madonna's upcoming film "Evita." Bloomingdale's will open in-store Evita boutiques across the country on Dec. 1 while Estee Lauder has designed a new cosmetics collection called The Face of Evita by Estee Lauder that will be available at Bloomingdale's nationally on Nov. 15. Bloomingdale's will use a picture of Madonna to promote the line in store materials rather than Lauder spokesmodel actress Elizabeth Hurley.

Copyright October 1996 Crain Communications Inc.

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