Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Evita boutiques

Published on .

Estee Lauder USA is teaming up with Bloomingdale's to promote the glamour of Evita Peron in Madonna's upcoming film "Evita." Bloomingdale's will open in-store Evita boutiques across the country on Dec. 1 while Estee Lauder has designed a new cosmetics collection called The Face of Evita by Estee Lauder that will be available at Bloomingdale's nationally on Nov. 15. Bloomingdale's will use a picture of Madonna to promote the line in store materials rather than Lauder spokesmodel actress Elizabeth Hurley.

Copyright October 1996 Crain Communications Inc.

Most Popular
In this article: