Excedrin again backs TV Guide Awards

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Bristol-Myers Squibb Co.'s Excedrin agreed to once again to be presenting sponsor of TV Guide's second annual TV Guide Awards show March 5 on Fox. Ads for Excedrin will run in TV Guide magazine, during the awards show and on the TV Guide Channel. The Excedrin logo will appear on the 26 million ballots appearing in Jan. 8 and Jan. 15 issues of TV Guide magazine and posted on TV Guide Online.

Copyright October 1999, Crain Communications Inc.

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