Exchange Applications, Engage offer profile-enhanced analytics

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Exchange Applications, an interactive software company, is partnering with CMGI-owned Engage Technologies, an online profiling company, to market a new profile-enhanced analytic solution, the Optimizer AV. The software will enable advertisers to collect and analyze company-specific, anonymous profiles of Web site visitors, allowing the optimization of online marketing programs.

Copyright March 2000, Crain Communications Inc.

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