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Excite adds product links to search results

Published on .

Excite announced May 26 it was beefing up its search results by adding Jango technology into every search. Until now, Jango, a shopping agent technology Excite acquired from start-up company Netbot, was used primarily in the Excite Shopping Channel. Now every Excite search result will pull up general company or product information relevant to the keyword. For instance, a search on a publicly traded company would pull up current stock quotes, news articles and links to that company.

Copyright May 1998, Crain Communications Inc.

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