Excite dives into e-commerce

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Search engine company Excite kicked off an e-commerce plan on Tuesday that includes a new Excite Shopping Channel and a program to protect consumers against fraud.

The Excite Safe Shopping Guarantee certifies that if a user's credit card company determines fraud in purchases made with Excite's Certified Merchants, Excite will reimburse any liability uncovered by the credit card companies. Certified Merchants, which began enrollment Tuesday, are required to have a secured transaction system, as well as certain customer service standards, such as e-mail verification of orders.

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