Excite expands; Infoseek shrinks

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Excite has opened sales offices in Chicago and Los Angeles. Karla Keyser, formerly regional sales director at Selling Power magazine, becomes the regional sales manager in the Los Angeles office, and Kit Simon, previously senior VP-new business development at Orbis Broadcast Corp., was named regional sales manager in Chicago. Excite as early as this week is expected to unveil its new channel model, which divides the search engine into 14 categories.

Separately, more ad executives have left Infoseek. Brooks Fisher, VP-advertising and marketing at Infoseek, and Molly Ford, East Coast director of advertising, have both left the company. Karl Spangenberg, Infoseek's VP-worldwide advertising, and Jim Desrosier, the company's chief marketing officer, resigned earlier this month. The departures are believed to be related to Infoseek's recent shift in its business model.

Copyright April 1997, Crain Communications Inc.

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