Excite gears up for Europe

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Excite is preparing for a big push in Europe with the appointment of a European marketing agency, senior executives and an online sales house. Excite tapped Branded, a new type of communications agency which puts together and coordinates "dream teams" of marketing executives and recruits on an ad hoc basis above and below the line agencies. Branded will lead Excite Europe's marketing strategy, brand positioning and advertising campaigns.

Excite has also appointed Dafna Ciechanover as its general manager for the U.K. and France. Based in London, she will also be director of business development. Previously, she was a director of business development at Hanna-Barbera in Europe, an arm of Turner Broadcasting. In addition, Ann Prendergast has been named Excite's European sales and marketing director. She was associate publisher for the magazine Wired U.K. before it closed.

Excite also named TSMSi as its sales agency for the U.K. TSMSi is the interactive arm of TSMS, the largest TV airtime sales house in the U.K.

Copyright April 1997, Crain Communications Inc.

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