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Excite@Home to auction keyword banner ad space

Published on .

In a break from its usual approach to Web ad sales, Excite@Home will begin auctioning 2000 keyword banner ad space for its (www.excite.com) and (www.webcrawler.com) today, according to a media buyer. Excite@Home previously gave long-standing customers first refusal of media contracts.

Copyright September 1999, Crain Communications Inc.

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