Excite@Home, Redwood City, Calif., kicked off a multimillion-dollar spot TV and outdoor campaign highlighting the Excite brand and personalized service. The campaign focuses on the versatility of the Excite service, regardless of whether a consumer is using a narrowband or broadband connection or a wireless device. The campaign illustrates how the Excite service can help consumers manage their daily lives by accessing their personalized planner, news, sports and weather from wherever they are. Ads are slated for Chicago, New York, San Francisco and Seattle. Amster Yard, New York, created the campaign. Starcom
Worldwide, San Francisco, handles media.
Copyright May 2000, Crain Communications Inc.