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Excite@Home to buy Bluemountain site

Published on .

Internet portal and broadband service Excite@Home, Redwood City, Calif., agreed to purchase greeting card Web site Bluemountainart.com, Boulder, Colo., for $780 million in cash and stock. Bluemountainart. com, a division of Blue Mountain Arts Publishing Co., has 9 million unique monthly users. In addition, Excite@Home entered distribution agreements with three e-commerce sites: flower site Proflowers.com, Dan's Choco-lates (danschocolates.com) and gift site Lucidity (lucidity.com). The three companies will pay Excite@Home a total minimum of $34 million in ad fees over three years.

Copyright October 1999, Crain Communications Inc.

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