Pogo and Excite have had their problems. While Excite recently reported having 2 million members, it's still behind in subscriber goals. It also reported a net loss of $45.3 million in its latest quarter. Meanwhile, Pogo suspended a $10 million offline ad campaign last month to focus on profitability. The site and agency Butler, Shine & Stern, Sausalito, Calif., parted ways five months ago.
Copyright August 2000, Crain Communications Inc.