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Excite@Home, MTVi Group in broadband entertainment pact

Published on .

Excite@Home and the MTVi Group, an online music purveyor, formed a strategic relationship to develop broadband entertainment programming and cross-marketing opportunities. MTVi and Excite@Home this summer will co-develop and launch an expanded online music and entertainment area at music.excite.com. MTVi will handle ad sales for music.excite.com on both the Excite and @Home services, and will promote the cobranded site on its MTV Networks.

Copyright April 2000, Crain Communications Inc.

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