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Published on .

(July 30, 2001) -- As it looks to cut costs throughout the company, Excite@Home has decided to outsource all of its ad sales to New York-based DoubleClick, according to executives close to the situation.

Excite@Home has approximately 75 sales personnel operating out of offices across the U.S.; according to a company Web site, the Redwood City, Calif.-based provider of content and broadband has operated sales facilities at its corporate headquarters and also in Chicago, Dallas, Detroit, Los Angeles and New York.

Last week, the company said that it would need more funding to continue its operations through the year, and hinted at selling some of its media operations -- which it has thus far been unable to find buyers for -- as one way of raising cash. Excite@Home and DoubleClick officials declined comment. -- Catharine P. Taylor

Copyright July 2001, Crain Communications Inc.

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