Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Excite@Home races for checkered flag with Indy Car sponsorship

Published on .

Internet broadband provider Excite@Home and 1998 Indy 500 winner Eddie Cheever Jr. announced a two-year partnership. Under the deal, the company will sponsor Team Cheever in exchange for promotion of the speed of broadband Internet services. Through the 2001 race season, the two will partner on-track and online, with racing information about the new Excite@Home Indy Race car at sports.excite.com.

Copyright March 2000, Crain Communications Inc.

Most Popular
In this article: