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Excite licenses Aptex targeting software

Published on .

Excite announced Monday that it's licensing Aptex Software's SelectCast for AdServers. The software, which works by evaluating a user's clickthrough behavior, will be used across the Excite network, including Excite, Webcrawler, Magellan and Excite Travel by City.net.

Copyright June 1997, Crain Communications Inc.

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