Excite and Prodigy unveil alliance

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Prodigy Services Corp. and Excite are consolidating forces in an effort to be the default home page for Web users. Search engine Excite will serve as the start page for Prodigy Internet subscribers and provide customized co-branded versions of its content throughout Prodigy. Prodigy said subscribers will be encouraged to use MyExcite, a service that allows users to program customized stock listings, weather updates and other information. The co-branded service will be available in April.

The announcement comes a week after Yahoo! launched Yahoo! Online Powered by MCI Internet. The co-branded service is run by MCI, with advertising managed by Yahoo!

Copyright January 1998, Crain Communications Inc.

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