Excite on Monday unveils a new offering called Excite PAL, a personal access list that can be downloaded from Excite
's people & chat channel. Similar to America Online's Buddy List, the service allows users to identify other friends and colleagues--who have also registered for PAL--that are currently online. Free to consumers, the service will be ad-supported and will allow marketers to demographically target ads. iChat last week also came out with its own version of personalized chat, called iPage.
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