Excite serves Java ads, first to use new software

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Search engine Excite today launches Java-enhanced ad banners capable of animation and showing multiple images and messages.

It's the first major use of Java on Excite, and marks the debut of Java-authoring tool MicroSites, developed by Israel-based software company Zapa Digital Arts.

For more on this story, see the full article in INTERACTIVE.

Copyright August 1997, Crain Communications Inc.

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