Excite takes brand to Europe

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Excite on Friday launched local search products in the U.K., France, Germany and Sweden. The French, German and Swedish versions will be offered in the native languages of those nations. The search engine will also begin selling advertising specifically targeted to users in each of those coutnries. Lycos, Yahoo! and Infoseek each have their own brand extensions throughout Europe as well.

Copyright May 1997, Crain Communications Inc.

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