Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Excite wins favored portal spot on Netscape

Published on .

Netscape Communications Corp. and Excite announced May 4 a two-year, $70 million deal. Excite will pay Netscape $70 million to provide some search capabilities and content channels on Netscape's site.

Excite will collect ad revenue from the co-branded search service and said it expects to earn up to $100 million from the deal. Ad revenue will be split between the companies after Excite earns $70 million.

Netscape hopes the deal will help it extend its Netcenter service to consumers as well as its current business audience. Excite properties -- online classifieds site Classifieds2000 and ad targeting company MatchLogic -- will also be integrated into the joint service.

Copyright May 1998, Crain Communications Inc.

Most Popular
In this article: