Excite will collect ad revenue from the co-branded search service and said it expects to earn up to $100 million from the deal. Ad revenue will be split between the companies after Excite earns $70 million.
Netscape hopes the deal will help it extend its Netcenter service to consumers as well as its current business audience. Excite properties -- online classifieds site Classifieds2000 and ad targeting company MatchLogic -- will also be integrated into the joint service.
Copyright May 1998, Crain Communications Inc.