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Emma Gilding, director of cultural research at global communications firm Doremus, examines how cultural anthropology-which identifies the symbols and codes that groups use to communicate value and meaning-influences design, particularly in marketing. Dyson is an example of this, she says. "Its point of difference was the emphatic understanding of usage and the limited expectations of the human on the object itself." Read more at AdAge.com QWIKFIND aar46e
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