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Published on .

Foote, Cone & Belding didn't have to deal with the kind of body blows in 1998 it had in 1997 with the losses of Mazda North American Operations and Levi Strauss & Co. It was able to concentrate on prospecting for new business and building international capability to replace the failed alliance between parent True North Communications and Publicis.

The agency added to its top management ranks by promoting Ron Bess to president and recruiting former Leo Burnett USA executive Brian Williams to replace Mr. Bess as president of FCB in Chicago.

Worldwide Creative Director Geoff Thompson, who had relocated briefly to London in 1997, was brought back to San Francisco as chairman-CEO and chief creative officer.

FCB managed to make up the billings lost in the Citibank consolidation with a satisfying victory in the Chase Manhattan Bank review. FCB also won business from existing clients AT&T Corp., RJR Nabisco, S.C. Johnson & Son and Bristol-Myers Squibb.


Bruce Mason, True North's CEO, will retire in 1999, which could set off a succession struggle between management executives at True North, FCB and sister

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