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Expedia sends $25 mil acc't to Deutsch

Published on .

Expedia is expected to send its estimated $20 million to $25 million account to Deutsch, Marina del Rey, Calif., following a review. This is the site's first agency of record; McCann-Erickson Worldwide, Seattle, previously handled project work. Microsoft, the majority owner of the online travel site, filed for a $75 million stock offering of Expedia last week, citing plans to pursue an aggressive brand-building strategy through advertising.

Copyright September 1999, Crain Communications Inc.

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