×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Experian plans to acquire stake in Intellipost

Published on .

Experian, a $1.6 billion database marketer, is expected to announce its intent Nov. 10 to acquire an equity interest in Intellipost Corp., an Internet incentives company. The companies are also poised to launch a separate global alliance that will likely include opt-in e-mail list management. Experian, owned by Nottingham, U.K.-based Great Universal Stores, and MotivationNet, another incentives company, merged last May.

Copyright November 1998, Crain Communications Inc.

Most Popular
In this article: