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Published on .

No thirst is safe from Citra in new TV spots from Goldberg Moser O'Neill, San Francisco. In one, a bike messenger is dispatched from the city through the country and into the desert, where he picks up his package -- an anvil. In another, a driving-range ball shagger escapes an onslaught of golf balls to get to a Citra. The campaign, also including outdoor, is running in about half the U.S. The fledgling brand from Coca-Cola Co. is getting $10 million to $15 million in marketing support this year. Copywriter: Paul Carek. Art director: Terry Rietta.
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