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Exxon reviewing $20 mil media account

Published on .

Exxon Co. USA is reviewing its estimated $20 million U.S. media account, currently at McCann-Erickson Worldwide. McCann is defending the business, although Media First International, New York, is said to be the front-runner. McCann retains creative for the account, its oldest continuous piece of business.

Copyright September 1997, Crain Communications Inc.

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