EYE GET IT:

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R.J. Reynolds Tobacco Co. invites magazine readers to "Step inside" this 3-D ad, almost literally. When, as instructed, you put your nose in the center of the ad and then move it away from your face, the Salem sphere symbol eerily emerges. The ad, from WestWayne, Tampa, Fla., also has "run" in some truly alternative media, including restroom walls and doors. Copywriter: Matt
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