F/Nazca Saatchi & Saatchi picks up Fiera.com business

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SAO PAULO--Miami-based Internet portal Fiera.com has appointedF/Nazca Saatchi & Saatchi, Sao Paulo, to handle its Brazilian launch. Offering a range of electronics, computer and software products, books, music, videos, video games, toys, health and beauty products, (www.fiera.com) has offices in Argentina, Chile, Colombia, the U.S., Mexico and Puerto Rico.

F/Nazca Saatchi & Saatchi picks up the business only a month after it resigned the www.submarino.com business, now with Touche, Sao Paulo. No budget figures were available.

Fiera.com is investing a total of $25 million to launch the Portuguese-language portal (www.fiera.com). The budget covers the recentacquisition of MicroSite.com, a local online retailer with projected 2000 sales of $10 million; the opening of a Sao Paulo office as well as marketing and promotional costs.

The Brazil launch furthers Fiera.com's ambition to reach an eventual global market of 500 million Spanish- and Portuguese-speaking people.

Copyright May 2000, Crain Communications Inc.

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