Consumer feedback site PlanetFeedback.com named Barefoot Advertising, Cincinnati, its agency of record for business-to-business advertising. Spending was undisclosed. Last year, PlanetFeedback launched an estimated $15 million ad campaign from its consumer agency, Omnicom Group's DDB
Worldwide, New York. . . . BlueLight.com, the spinoff Internet company of Kmart Corp., introduced two new tiers of access to its subscriber Internet service, limiting what had once been completely free Internet access to only 12 hours per month under the company's new BlueLight Basic Free Internet Service. Subscribers may also get free Internet service for a limited time byshopping at www.Bluelight.com.
Copyright February 2001, Crain Communications Inc.