NPD Intelect Market Tracking, a venture between the NPD Group and GfK AG, has purchased the point-of-sale division of PC Data, a Reston, Va., market researcher. With the acquisition, NPD will now monitor business and consumer software sales, in addition to video games and interactive entertainment software sales. ... I-shop MarchFirst said it had received an extension on the maturity of its loan agreement with American National Bank and Trust Company of Chicago until April 16. The company said that it was continuing, "to aggressively evaluate its financing and operating plans and strategic priorities." ... DoubleClick and comScore, which recently announced a joint online measurement product called netScore, announced March 16 that the initial results of netScore show that Internet traffic is underreported and that the netScore data more closely reflects log files of online publishers.
Copyright March 2001, Crain Communications Inc.