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PCS PrimeCo, Westlake, Texas, to Angotti, Thomas, Hedge, New York, for the personal communications service provider's new account, estimated at $50 million

Congress late last week passed legislation to completely overhaul the telecommunications industry, leaving the bill waiting only for President Clinton's expected approval. The bill allows local and long-distance phone companies and cable companies to enter each other's markets, deregulates cable rates, and allows media companies to expand their holdings.

Alan Cohen to exec VP-marketing, ABC, New York, from exec VP-corporate marketing at NBC. Also, Peter Chrisanthopoulos to president, broadcast and programming for the U.S., at Ogilvy & Mather, from exec VP-research, marketing and promotion at ABC.

Citizen Watches, Lyndhurst, N.J., is shopping for a new agency. Its $4 million account is now at D'Arcy Masius Benton & Bowles, New York. Citizen denied it was looking for a new agency.

Maidenform Worldwide, New York, to Kirshenbaum Bond & Partners from Ogilvy & Mather for its $3 million to $5 million Maidenform account.

Reader's Digest Association is reducing its worldwide work force by 15%, or roughly 1,000 people, including 300 people in the U.S. and 500 people in Europe, and selling Travel Holdiay as part of a repositioning of its special interest magazines.

Copyright January 1996 Crain Communications Inc.

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