Citizen Watches, Lyndhurst, N.J., wants to introduce a new line of watches branded Life and is seeking an agency to handle a $4 million introductory campaign. D'Arcy Masius Benton & Bowles, New York, retains the $6 million core Citizen account and has been invited to pitch the new line.
L'Oreal's acquisition of Maybelline for $758 million was approved by the U.S. Justice Department.
Kitty Mountain to associate publisher-marketing director, a new post, at House Beautiful, New York, from director of marketing services at Hearst Magazines.
Copyright January 1996 Crain Communications Inc.