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Prudential Money Management Group, Newark, N.J., to Fallon McElligott Berlin, New York, for its $10 million start-up account.

Hasbro's PlaySkool division narrowed its $30 million review to five agencies: Arnold Communications, Boston; and Bates USA, Grey Advertising, Saatchi & Saatchi Advertising and incumbent Griffin Bacal, all New York.

Euro RSCG, Paris, is doing some strategic communications work in Europe for Netscape Communications Corp., a U.S. client of Dahlin Smith White, Salt Lake City, one of the first joint projects since it agreed in March to buy control of Dahlin.

The Federal Trade Commission rejected B.A.T Industries' plan to sell six discount cigarette brands to Lorillard Tobacco Co., saying the sale would not truly correct its concerns about market concentration. B.A.T, owner of Brown & Williamson, had been required to sell off some brands as a condition of winning FTC approval for its 1994 purchase of American Tobacco Co.

Converse has selected its new CEO: Glenn Rupp, 51, former president-CEO of Wilson Sporting Goods Co. and a top executive at PepsiCo. Mr. Rupp succeeds Gib Ford, 64, now vice chairman.

Pacific Telesis Group' Pacific Bell Communications has narrowed the review for its new $40 million-plus long-distance division to Ammirati Puris Lintas and Lowe & Partners, New York; Ogilvy & Mather, Los Angeles; and Ketchum Advertising, San Francisco, and Highway One, San Francisco and Los Angeles.

Fallon McElligott, Minneapolis, dropped out of Hewlett-Packard's $40 million peripherals review last week. Campbell Mithun Esty, Minneapolis, has taken Fallon's place.

Copyright January 1996 Crain Communications Inc.

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