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Pacific Bell Communications, San Francisco, to Ketchum Advertising as first agency for its $80 million long distance account.

Michael Switzer, 40, has left Atlas Switzer & Partners, a San Francisco agency the former St. Louis ad agency executive founded in October with San Francisco ad veteran Jeff Atlas, 39.

ABC will launch a paid multimedia campaign from Grey Entertainment, New York, using promotional sponsors for the first time to tout its fall schedule, with General Motors Corp. and McDonald's Corp.

Michael Kelly to publisher, Entertainment Weekly, New York, from ad sales director. The publisher title was relinquished by Entertainment Weekly President Michael Klingensmith.

Bausch & Lomb, Rochester, N.Y., to Bartle Bogle Hegarty, London, for global advertising for its estimated $20 million Ray-Ban sunglasses account.

Time Warner and Turner Broadcasting System's merger cleared a major hurdle when a Delaware Chancery Court in Wilmington rejected a suit by US West to block the merger.

Hills Stores Co., Canton, Mass., to W.B. Doner & Co., Southfield, Mich., for its $10 million account, previously handled on a project basis.

AKH Co., Los Angeles, to Mendelsohn/Zien from Newmark Advertising, Santa Monica, Calif., for the estimated $8 million account for its Discount Tire Centers and Evans Tire Centers retail stores.

Cosmair's L'Oreal Cosmetics & Fragrances Division, New York, to Einson Freeman, Paramus, N.J., for an undisclosed promotion marketing assignment.

William Heimlich, 84, a retired Association of National Advertisers VP, died June 3 in Virginia, following a stroke. Mr. Heimlich helped establish the National Advertising Division of the Council of Better Business Bureaus while at the ANA.

Copyright January 1996 Crain Communications Inc.

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