Quaker State Corp., Oil City, Pa., to Foote, Cone & Belding, Chicago, from Temerlin McClain, Dallas, for its $30 million account, including motor oils and Q Lube oil change shops.
Microsoft Corp. will cut global TV spending to about $100 million for fiscal '97, begun July 1, from about $150 million in the year just ended, when spending was inflated by the Windows 95 launch, Exec VP Bob Herbold said.
Lowe Group, London, is taking a minority stake in Hong Kong agency Live Communications, to be renamed Lowe & Partners/Live. The move positions Lowe to expand into China.
Olivetti Personal Computers USA, Austin, Texas, to Woolward & Partners, San Francisco, for its new multimillion account to launch notebook PCs.
Kentucky Fried Chicken of Southern California, Irvine, Calif., to dGWB from Fathom, Los Angeles, for its $6 million account.
Nick Niles has resigned from Times Mirror Magazines where he was president of the Golf Magazine Properties and president-CEO of The Sporting News.
Copyright January 1996 Crain Communications Inc.