General Mills, Minneapolis, this week breaks two new commercials for the improved taste of its Honey Nut Cheerios via Saatchi & Saatchi Kids' Connection, New York.
Richards Group, Dallas, said it will open an Atlanta office, Richards & Shutze, to be headed by former BBDO South Chairman-Chief Creative Officer Virgil Shutze. The office will pursue new business in the Southeast, and already is pitching Value Rent-a-Car, Boca Raton, Fla. Two of Richards' key clients, Home Depot and Chick-fil-A, are based in Atlanta.
Ocean Spray Cranberries, Lakeville-Middleboro, Mass., is moving its Lightstyles juice, a low-calorie product made with NutraSweet, into select Midwestern markets. Formerly distributed only on the East Coast, the product -- in phased rollout -- isn't yet supported by advertising. North Castle Partners, Stamford, Conn., handles.
Unum Corp., Portland, Maine, today launches the disability insurer's first TV campaign, an eight-week, $5 million to $10 million network run from Goodby, Silverstein & Partners, San Francisco.
Los Angeles/Orange County Mitsubishi Dealers Advertising Association has narrowed the review for its $7 million to $10 million account to Grey Advertising, Los Angeles, and Ground Zero, Santa Monica, Calif. Calif. Select Resources International is conducting the search.
Copyright January 1996 Crain Communications Inc.